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The Lagos Website Designer

Three services, one person accountable.

Design, search, and paid media are sold separately by most studios in Lagos. They work better when the same person handles all three, because the site, the keywords, and the ad spend are one decision.

How a build runs

  1. Enquiry

    You send what the business needs. Prices are published, so nothing is held back behind a call.

  2. Map

    Keyword research and page structure settled first, so the pages that need to rank exist by design.

  3. Build

    Designed and built on your real content, with tracking going in during the build rather than after it.

  4. Launch

    Live, handed over and measurable, with the tracking already in place.

Which of the three you need first

Buying all three at once is rarely the right answer, and buying them in the wrong order wastes the money spent on the first one. What a business needs first depends almost entirely on which part is already working.

Website Design

Start here when
There is no site, or the one you have loses people before they read anything.
What it fixes
Whether a visitor believes you and knows what to do next.
What it needs from you
Your real content, photographs and whoever signs the pages off.
When it shows
At launch.
What it leaves behind
An asset you own.

Search Engine Optimization

Start here when
The site is solid and the people who need you are searching, but finding someone else.
What it fixes
Whether you appear at the moment somebody is looking.
What it needs from you
Patience, and a willingness to publish pages that answer real questions.
When it shows
Technical fixes in weeks, competitive terms in months.
What it leaves behind
Rankings and pages that keep working after the work pauses.

Media Buying

Start here when
The site converts and you want more people on it sooner than search can deliver.
What it fixes
How many people arrive this month.
What it needs from you
A budget you can hold for long enough to learn something, and an offer that stands up.
When it shows
Within days, and it stops when the spend stops.
What it leaves behind
Data about what your buyers respond to.

What each one will not do

Most disappointment in this industry comes from buying one thing and expecting another. These are the limits, stated before anyone pays for them rather than after.

A site will not create demand
It converts people who already found you. If nobody is looking and nobody is being sent, a beautiful site is a beautiful empty room.
Search will not work overnight
Anything that ranks a competitive term in a fortnight is either a term nobody searches or a tactic that will cost you later.
Ads will not fix a weak offer
Paid traffic finds out faster that the market does not want it. That is useful information and an expensive way to buy it.
None of it replaces answering
Enquiries that sit unread for three days convert at roughly nothing, whatever was spent to produce them.
No channel is permanent
Rankings move, ad costs rise, platforms change their rules. Work that depends on one of them is a position, not a possession.
Nothing here makes a bad product good
Marketing accelerates whatever is already true about what you sell, in both directions.

Why these three services belong together

Design, search and paid media are usually bought from three suppliers who never speak to each other. The designer builds a site the SEO cannot fix. The SEO writes pages the designer never planned for. The media buyer sends paid clicks to a homepage that was never meant to take them.

Running all three from one desk removes the handovers. Keyword research happens before the page map, so the pages that need to rank exist by design. Tracking goes in during the build instead of being retrofitted. Campaign traffic lands on a page built for that campaign.

You can still buy one service on its own. Plenty of businesses start with a website and add search work months later, or arrive with a site that is fine and only need the ads run properly. What matters is that one person holds the whole picture rather than three people holding a third of it.

Not sure which of the three you need?

Four questions, and you pick how I come back to you. If what you need is not something I should be doing, I will tell you that instead of quoting for it.

  • A reply the same working day
  • Prices are published, so nothing is quoted higher because of who asked
  • No contract and nothing to pay to get a quote
  • What gets built is yours to own and take anywhere

See every price

If your WhatsApp is on a different number, put that one in the phone field above.

Ready When You Are