Services
Three services, one person accountable.
Design, search, and paid media are sold separately by most studios in Lagos. They work better when the same person handles all three, because the site, the keywords, and the ad spend are one decision.
01
Website Design
Custom sites built for Lagos and diaspora buyers on mobile data, not desktop mockups.
See how a build runs
02
Search Engine Optimization
Local search, technical fixes, and the content that wins the query.
See what the work covers
03
Media Buying
Meta and Google campaigns run by someone who did it at platform level.
See how spend is managed
How a build runs
Enquiry
You send what the business needs. Prices are published, so nothing is held back behind a call.
Map
Keyword research and page structure settled first, so the pages that need to rank exist by design.
Build
Designed and built on your real content, with tracking going in during the build rather than after it.
Launch
Live, handed over and measurable, with the tracking already in place.
Triage
Which of the three you need first
Buying all three at once is rarely the right answer, and buying them in the wrong order wastes the money spent on the first one. What a business needs first depends almost entirely on which part is already working.
| What is being compared | Website Design | Search Engine Optimization | Media Buying |
|---|---|---|---|
| Start here when | There is no site, or the one you have loses people before they read anything. | The site is solid and the people who need you are searching, but finding someone else. | The site converts and you want more people on it sooner than search can deliver. |
| What it fixes | Whether a visitor believes you and knows what to do next. | Whether you appear at the moment somebody is looking. | How many people arrive this month. |
| What it needs from you | Your real content, photographs and whoever signs the pages off. | Patience, and a willingness to publish pages that answer real questions. | A budget you can hold for long enough to learn something, and an offer that stands up. |
| When it shows | At launch. | Technical fixes in weeks, competitive terms in months. | Within days, and it stops when the spend stops. |
| What it leaves behind | An asset you own. | Rankings and pages that keep working after the work pauses. | Data about what your buyers respond to. |
Website Design
- Start here when
- There is no site, or the one you have loses people before they read anything.
- What it fixes
- Whether a visitor believes you and knows what to do next.
- What it needs from you
- Your real content, photographs and whoever signs the pages off.
- When it shows
- At launch.
- What it leaves behind
- An asset you own.
Search Engine Optimization
- Start here when
- The site is solid and the people who need you are searching, but finding someone else.
- What it fixes
- Whether you appear at the moment somebody is looking.
- What it needs from you
- Patience, and a willingness to publish pages that answer real questions.
- When it shows
- Technical fixes in weeks, competitive terms in months.
- What it leaves behind
- Rankings and pages that keep working after the work pauses.
Media Buying
- Start here when
- The site converts and you want more people on it sooner than search can deliver.
- What it fixes
- How many people arrive this month.
- What it needs from you
- A budget you can hold for long enough to learn something, and an offer that stands up.
- When it shows
- Within days, and it stops when the spend stops.
- What it leaves behind
- Data about what your buyers respond to.
Expectations
What each one will not do
Most disappointment in this industry comes from buying one thing and expecting another. These are the limits, stated before anyone pays for them rather than after.
- A site will not create demand
- It converts people who already found you. If nobody is looking and nobody is being sent, a beautiful site is a beautiful empty room.
- Search will not work overnight
- Anything that ranks a competitive term in a fortnight is either a term nobody searches or a tactic that will cost you later.
- Ads will not fix a weak offer
- Paid traffic finds out faster that the market does not want it. That is useful information and an expensive way to buy it.
- None of it replaces answering
- Enquiries that sit unread for three days convert at roughly nothing, whatever was spent to produce them.
- No channel is permanent
- Rankings move, ad costs rise, platforms change their rules. Work that depends on one of them is a position, not a possession.
- Nothing here makes a bad product good
- Marketing accelerates whatever is already true about what you sell, in both directions.
Why these three services belong together
Design, search and paid media are usually bought from three suppliers who never speak to each other. The designer builds a site the SEO cannot fix. The SEO writes pages the designer never planned for. The media buyer sends paid clicks to a homepage that was never meant to take them.
Running all three from one desk removes the handovers. Keyword research happens before the page map, so the pages that need to rank exist by design. Tracking goes in during the build instead of being retrofitted. Campaign traffic lands on a page built for that campaign.
You can still buy one service on its own. Plenty of businesses start with a website and add search work months later, or arrive with a site that is fine and only need the ads run properly. What matters is that one person holds the whole picture rather than three people holding a third of it.
No obligation
Not sure which of the three you need?
Four questions, and you pick how I come back to you. If what you need is not something I should be doing, I will tell you that instead of quoting for it.
- A reply the same working day
- Prices are published, so nothing is quoted higher because of who asked
- No contract and nothing to pay to get a quote
- What gets built is yours to own and take anywhere