Paid traffic that pays for itself.
I spent time as a Meta Digital Advertising Consultant for Sub-Saharan Africa. I run campaigns the same way here: tight targeting, creative that survives the scroll, and a landing page that does not waste the click.
Get StartedWhat is included
- Meta and Google campaign strategy, build, and management
- Audience and creative testing on a set schedule
- Landing pages built for the campaign, not repurposed
- Pixel, conversions API, and tracking set up correctly
- Budget pacing in naira with spend reviewed weekly
- Reporting on cost per enquiry, not impressions
How it runs
- 01
Offer
What we are selling, to whom, at what price. Ads cannot fix a weak offer.
- 02
Setup
Tracking, audiences, and creative built before a naira is spent.
- 03
Test
Small budgets across variants until something wins clearly.
- 04
Scale
Spend moves to what works, reviewed weekly with you.
What paid media can and cannot fix
Ads buy attention. They do not fix an offer nobody wants, a price the market will not pay, or a landing page that asks for a form fill before it has given a reason. Spending on a weak offer only finds out faster, and more expensively.
When the offer holds, structure decides the cost. Tight audiences rather than everyone in Nigeria. Creative made for the feed instead of cut down from a brochure. A landing page built for the campaign rather than the homepage, which was written for a different visitor entirely.
Measurement comes before spend. Pixel and conversions API installed and tested, events that match what a real enquiry looks like in your business, and budgets paced in naira so a test does not quietly turn into a month of spend.
Reporting is on cost per enquiry. Impressions and reach are what gets shown when the enquiries are not there.
Common questions
All questionsWhat ad budget should I start with?
Enough to get useful data in a couple of weeks rather than a trickle over two months. The number depends on your market and what one customer is worth to you, and we agree it before anything runs.
Is the ad spend included in your fee?
No. Spend goes to Meta or Google from your own account and stays visible to you. My fee covers strategy, campaign build, creative direction and management.
Who owns the ad account and the data?
You do. I work inside your business manager, so the pixel, the audiences and the history stay with you.
Can you run ads to my existing website?
Yes, though I will usually push for a landing page built for the campaign. Sending paid clicks to a general homepage is the most common way a budget gets wasted.