Beautylink Global E-Commerce Store Build
A seven-category beauty store live with 80 plus products on day one
The problem
A UAE beauty retailer with the supplier relationships, the range, and a clear read on their market, but no store at all. No catalogue online, no payment infrastructure, and no way to buy, in one of the most competitive retail markets in the Middle East.
What I built
The catalogue came before the design. I mapped every product and settled the category structure first, because with a range this broad the navigation decides whether someone finds what they came for. It launched on WooCommerce as seven parent categories with more than thirty subcategories, each one shoppable as a destination in its own right.
The result
Launched with over 80 products published across all categories, a 10 percent welcome discount live from day one, and free delivery above 100 AED to lift average order value.