Bluechip Technologies Website Redesign
Lighthouse score from 41 to 94, and 2.4x the consultation enquiries
The problem
An enterprise IT firm selling to serious buyers on a site that undermined them. It loaded slowly, it read poorly on a phone, and it gave no clear route from interest to a conversation.
What I built
A full audit of the existing site, interviews with the leadership team, and a competitor review across enterprise IT firms in Africa and beyond. The rebuild was aimed at what an enterprise buyer needs to feel before picking up the phone: proof, clarity, and speed.
The result
Page load improved by 68 percent. Lighthouse went from 41 to 94 and mobile performance from 37 to 91. Bounce rate fell 34 percent in the first sixty days, consultation form submissions rose 2.4x, and organic impressions rose 110 percent.