Revive By Nutra Website Design

The problem

1. 01

   Nobody is free to answer the phone

   In a clinic this size the person who would take the call is the person in the treatment room. Calls ring out during exactly the hours people are most likely to make them, and a missed call in this trade is not a message to return later. It is a booking made somewhere else within the minute.

2. 02

   People book at the wrong hours

   The decision to book a massage arrives late in the evening, after work, on a phone, when the clinic is closing or closed. A site that can only offer a contact form at that moment is asking someone to wait until morning for a want that will not survive the night.

3. 03

   A treatment menu is not a booking

   Most clinic sites list their treatments beautifully and then stop, leaving the visitor to find a phone number. Every step between wanting the thing and having it booked is a place to lose them, and a menu with no booking attached is the largest of those steps.

4. 04

   Customers book around their day, not around the menu

   Someone does not want a massage in the abstract. They have a free hour on Thursday evening and want to know what fits into it. A flow organised only by treatment asks the customer to do that arithmetic themselves, and most will not.

What I did

1. 01

   The booking engine is the site

   This is the decision everything else follows from. The site is not a brochure with a booking page attached, it is a booking system with pages around it. Book Appointment sits in the header on every page and again in the hero beside Explore Services, so the visitor is never more than one click from the thing that makes money.

2. 02

   Twenty-four services, each with its duration

   The booking flow carries the whole menu as bookable items rather than as reading matter: deep tissue at thirty, sixty or ninety minutes, Swedish at the same three, back, neck and shoulder at the same three, hot stone, chair, leg and foot, facials at thirty and sixty, eight waxing treatments and two brow treatments. The duration is part of the name, so a customer picks a treatment and a length in one movement.

3. 03

   Filtering by the customer's free hour

   The flow carries start from and finish by, so someone with an hour free after work sets the window and sees only what actually fits it. That inverts the usual order: the clinic's menu bends to the customer's evening rather than the other way round.

4. 04

   Four categories, so the list is never a wall

   Massage therapies, facials, waxing treatments, brows and enhancements. Twenty-four services in one dropdown would be a wall of text on a phone. Categorised first, the choice stays two short decisions rather than one long one.

5. 05

   Design direction

   Soft sage green and warm neutrals, a frosted panel holding the headline over a close photograph of a treatment in progress, and generous space throughout. Nothing shouts, because the product is calm and a loud page contradicts it. The one green button does all the work, and it always says the same thing.

6. 06

   Built to be changed by the clinic

   WordPress with Elementor on a child theme, so seasonal treatments, prices and hours are the clinic's to edit. A spa's menu moves with the seasons and with what the therapists are trained in, and a site that needs a developer for that ends up frozen.

7. 07

   A blog for the searches that come before the booking

   People search for what hot stone massage does and whether reflexology helps before they ever search for a clinic. A wellness blog is built into the site so those searches have somewhere to land, on a page that already has Book Appointment at the top of it.

Key design decisions

• The booking engine treated as the product, with the pages built around it rather than the other way round
• Book Appointment in the header of every page and again in the hero, always in the same words
• Duration built into each service name, so treatment and length are chosen in one step
• Start from and finish by filters, so a customer books around their free hour rather than around the menu
• Twenty-four services split across four categories, so the choice is two short decisions on a phone
• Soft sage and generous space, because a loud page contradicts what the clinic sells
• A blog built in, to catch the searches people run before they are looking for a clinic at all

Results

Built with

• WordPress
• Elementor Pro on a child theme
• Bookly Pro for appointments
• Responsive layouts down to phone width

My pricing starts at $ 1,500. See what each tier includes.

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