CC Serving Trays E-Commerce Website Design
Manual WhatsApp orders down by over 60 percent
The problem
A good product with passionate customers and growing demand, sold entirely by hand. Every order ran through WhatsApp, which does not scale and leaves no record.
What I built
I mapped the journey from discovery to delivery and found three distinct buyers: consumers shopping for the home, hospitality businesses ordering branded serveware in bulk, and gift buyers after something personalised. The store architecture had to serve all three, so it launched across five categories with multi-currency checkout.
The result
Live in three weeks. Manual WhatsApp orders fell by more than 60 percent as online became the primary sales channel, across five product categories and four supported currencies.